Here’s what it’s really like to start up an activewear label

Writing

Nimble Activewear on what it's like to run the business, by Ilona Marchetta

Published: The Carousel, June 2017

Photo credit: Dominic Loneragan

Frustrated by a lack of workout gear that performed well during exercise AND looked cute, Katia Santilli and Vera Yan took matters into their own hands and launched Nimble Activewear in 2014.

“We had found that the truly technical, performance pieces on offer lacked the feminine aesthetic that we wanted, and many of the fashion forward pieces were lacking in the technical elements that we needed from our workout clothing,” Vera said.

“We’d constantly be worrying about sweat marks, waistbands falling down, itchy seams and worst of all, see-through tights!

“The combination of aesthetics and functionality is not something that we have lost sight of and forms the basis of each of our collections.”

The entrepreneurs, who have been friends since high school, haven’t looked back since, with the opening of their flagship store in Bondi Beach in 2016 and their latest collection gracing Mercedes-Benz Fashion Week Australia this year.

As two women who live and breathe exercise gear, you’d expect the pair to be perpetually in workout mode. That’s not quite the case, as we learned when they took us behind the scenes of running an activewear label.