Writer | Communications strategist | Plain English advocate

SKILLS

Workplace communications

  • Internal communications
  • Change communications
  • Strategy

 

Writing

  • Copywriting (advertising, brochures, website, marketing)
  • News and blog writing
  • Plain-English writing
  • Creative

 

Media and Public relations

  • Media releases
  • Pitching to the media
  • DIY PR workshops and coaching for small business
  • Boutique media events

ABOUT

Integrated communications specialist committed to the belief that a woman can be at once intelligent AND a consumer of copious amounts of drama-fuelled, relationship-focused reality TV.

My more than 15 years’ communications experience spans media, public relations, and workplace and change communications for the public and private sectors.

I began my career as a print journalist and left the media industry in 2009, just as it was being disrupted by digital. Excited by the power of the brave new online world for storytelling, I began contracting to different government agencies and large corporates, bringing skills in digital media to my roles in corporate communications.

With such expansive experience working across many facets of communications, I’m a skilled strategist with an ability to foresee (and mitigate) challenges before they arise.

I’ve developed particular expertise in health, life sciences and biotech, working with companies to simplify their messaging and reach more audiences in the process.

A people person, I’m an ENFP who loves opening up possibilities and exploring ideas. You might catch me citing my fascination with human behaviour as an excuse to binge watch the Real Housewives.

PROFESSIONAL EXPERIENCE

  • Westpac Group – Banking Code of Practice
  • Royal Commission into Institutional Responses to Child Sexual Abuse
  • Lendlease
  • Yellow Brick Road Wealth & Finance Management
  • ANZ Bank
  • IR Department
  • Arts NSW
  • NSW Department of Planning & Infrastructure
  • Family And Community Services (NSW Government)

 

TESTIMONIALS

  • “Ilona helped us take a pile of research and focus it into actionable steps – creating customer personas, a content strategy, and a PR strategy.\u00a0 As we have created the materials, Ilona has been there every step of the way, providing insights and feedback that enables us to get a professional result for a fraction of the cost. As a self-funded start – up, that’s exactly what we need.”

    Alex Georgiou, Shine Hub
  • “I have been working with Ilona Marchetta for several years now, for various projects and also on an on-going basis to raise my professional profile. Ilona has always delivered. She offers sound advice, works hard to deliver an outcome, never over-promises and has always been a joy to work with. Every project has had a successful outcome and I trust Ilona completely with my media and PR.”

    Wendy Mak, wendymak.com.au